In particular referencing link spam as it applies to search engine optimization, link spam is whichever attempt to send your website links (Often with extremely keyword loaded anchor text) that are not related to the subject matter of a web page, or are placed wrongly within unrelated subject matter. It as well applies to the excessive linking, or cross linking from social networking websites, blogs or splogs to the target website for the sole reason of falsely inflate page rank or website link popularity.
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